Dave Delaney: Teaching Authors The Digital Marketing Side of Publishing

Dave DelaneyDave Delaney is an author, digital marketing consultant, and recognized leader in the fields of social media strategy, podcasting, and business networking. His book, New Business Networking, is a must-read for entrepreneurs and authors alike.

Since moving to Nashville in 2007, Dave has co-founded two annual unconferences, PodCamp and BarCamp Nashville.

In 2009, he was nominated for Nashville’s blogger of the year by the Nashville Technology Council.

In 2011, Dave was awarded the prestigious Digital Media Champion AIM Award by the American Marketing Association in Nashville.

In 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow and was featured by the Nashville Business Journal as a Power Leader of Technology in Nashville, TN.

Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable.

Dave Delaney Interview

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Books by Dave Delaney

New Business Networking by Dave Delaney

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Dave Delaney Transcript

Tim Knox: Dave, welcome to the program.

Dave Delaney: Thank you. Thanks for having me.

Tim Knox: You know what, I’m so happy to have you. You and I we’ve tried to do this several times and I was starting to think the gods were against us but here we are. Great having you on here. We have a lot to talk about. Before we get started if you will, give the audience a little background on you.

Dave Delaney: Okay dokey, well let’s see. I’m from Toronto originally and now living in Nashville, Tennessee. I’ve been here between seven and eight years now. I’m a digital marketing consultant. I have my own consultancy called Delaney Digital Marketing Consulting, go figure. I’m the author of New Business Networking, which came out last year from Que Publishing which is a subsidiary of Pearson Publishing. I have a podcast called New Business Networking Radio or also known as NBN Radio.

Tim Knox: I think that’s how you first got on my radar. I was looking for some good podcasts to listen to and there you were. How did you end up from Toronto to good old Nashville, Tennessee?

Dave Delaney: Well it’s a funny little story. My wife is actually from here. She’s from Tennessee anyway. We met living in Ireland.

Tim Knox: Really?

Dave Delaney: Yeah, Ireland. She was my waitress at a restaurant and we ran into each other later that night and started talking and one thing led to another. We ended up living in Ireland for a couple of years, in Scotland for one year and the Czech Republic and Italy for a while as well and just kind of bummed around Europe for a few years and then decided the backpacks were getting too heavy so we decided maybe we should settle down and actually do something with our lives.

Tim Knox: What a great story. You went halfway around the world to meet a girl.

Dave Delaney: That’s right, yeah. Who knew?

Tim Knox: I’m glad you’re on the show today. I want to talk about a couple of things. Number one, of course we’re going to talk about your work, about networking. I want to talk about the work you do with digital marketing because as you and I were talking on the pre-call, authors can tend to be somewhat introverted and not out there and they don’t know about the marketing. You are going to help them out greatly today. Before we do that let’s talk about your book.

Dave Delaney: Sure, yeah. So the book came out a year ago. It’s called New Business Networking. The idea of the book is I was inspired by… actually a friend pulled me aside at one of the events that I organized. I organized a couple monthly mixers, a couple monthly meet-ups here in Nashville and have organized or co-founded a couple unconferences here in Nashville as well. In that time in doing that I decided to kind of keep the community together between events so I created another event.

Anyway, my friend pulled me aside and said, “You know you missed you’re calling. You’re like Mr. Networking.” I went home and kind of laughed and told my wife. She’s like well it’s kind of true; you are. I’m like how do you mean? We started thinking about it and it is true. I mean how I started my own career in Toronto networking aggressively old school style of cold calling and things like that and then right up until before moving to Nashville and finding ways to aggressively network and get myself in order so that when I moved to Nashville I’d be able to have some doors to go into and hopefully find a job.

So I’ve learned a lot over the years and of course I’ve been online since 1984. That was my first dabble with online communication when I used my Commodore 64. I used to run a BBS.

Tim Knox: I remember those.

Dave Delaney: Old school. So I’ve been online and communicating with people forever and I’ve always brought online and digital into the marketing world so in the different communication and marketing positions I’ve had I’ve always brought an online component to those positions and to the projects and things that I worked on.

So I’ve always been really into communication and connecting with people. So I was inspired to write a book about online and offline networking. There’s a lot of books about online networking, social networking books, and there’s a lot of offline networking books, more traditional how to meet people at events and organize and things like that. My book is a combination of the two.

I’ve got chapters on LinkedIn, Facebook, Twitter, Google+ and such and then I also have chapters on how to meet people, how to talk to people and remember their names and how to listen effectively and business card techniques and things like that.

Tim Knox: I do a lot of entrepreneurial training. I’ve been in business myself for a couple decades now and I work with a lot of new entrepreneurs and your book is one that I actually recommend because a lot of people are just horrified of networking. It’s almost right up there with public speaking. Is that what you find?

Dave Delaney: Oh yeah definitely and it also has negative connotations because the word networking itself is sort of given a bad rap from these kind of high pressure… I mean some of the speed dating events can be done well but a lot of them are sort of you have to pay a bunch of money to go and you don’t… you know these kind of seedy sort of events.

Networking was sort of given a bad name from these types of events probably really in the 80’s and maybe early 90’s too. So the word sort of disappeared in a way or just remained but with negative connotations associated with it. So I’m here to put the social back in the social network.

Tim Knox: There you go. It is almost an art. I mean it really is and I can tell just listening to your podcast and just talking to you, you do have that natural air about you. I think I read somewhere that you’re a great connector. You introduce a lot of people and that’s all part of networking, right?

Dave Delaney: Absolutely. I mean networking’s all about helping other people before ever asking for anything in return and maybe not ever asking for anything in return from any particular person. It really is a matter of helping others first. Of course you still have to eat and feed your family and things so I’m not saying to just go be a saint and go around and do that but I think the more that you do that, the more that you facilitate connections the more it’s going to come back to you later in your career.

Tim Knox: I think that’s a really good point because the people that I see, you’ve got people who are good at networking meaning they can go into a crowd and hand out business cards and shake hands but then you have connectors. They’re people who are there and connect you with other people, more than just sticking a business card in your hand and say, “What can you do for me?” That really is the negative side of networking, don’t you think?

Dave Delaney: Absolutely. In the book in the business card chapter and also when I speak about this, because I do a fair amount of speaking on the topic, I tell people don’t hand out your business card. Don’t be the first to ever do that. Try to ask for someone else’s business card and only if you’re having a conversation and think of a way that you can help them or you really want to reconnect with them. Don’t ask everybody you meet for a business card because then you’re one of those guys but also don’t hand out your business card to everybody you see either because you’ll also be one of those guys and nobody wants to be one of those guys.

Tim Knox: Exactly. I don’t know if you’re familiar with Bob Burg or his work.

Dave Delaney: Yeah.

Tim Knox: He has a great book, The Go-Giver, and that’s what he talks about a lot and I know you do as well. Let’s talk a little about your podcast. Tell us about that.

Dave Delaney: Yeah well my history with podcasting goes back to 2005. Well 2004 is when I started listening to podcasts and really when the medium began. I was inspired to start a podcast in 2005 when my wife and I were expecting our first child. We decided to do a parenting podcast, sort of an audio baby book for the kids. Then my podcasting friend said, “Hey why don’t you make this into a podcast? It’s really fun to listen to.” So I did.

So we had one of the first parenting podcasts, probably the first or second podcast about parenting. That show lasted from 2005 to 2008. It was called Two Boobs and a Baby.

Tim Knox: Were you one of the boobs?

Dave Delaney: That’s absolutely correct, yes. From an SEO perspective it worked really well but I’m sure we had a lot of disappointed people who showed up at the site too hoping to see boobs. But yes, so I have this history of podcasting and I’ve always really been involved with the community around podcasting and I absolutely love it. So I had another podcast for a business accelerator that I worked with here in Nashville and then was inspired.

You know what, I was procrastinating on this. I wanted to do the podcast for the longest time and I finally just kicked myself in the butt and said I’ve got to just start this. The podcast is called NBN Radio. It’s about networking but it explores. I interview authors, interview marketers, interview advertisers and conference organizers, just all sorts of different interesting people who have their own expertise in the topic of networking from whatever background they’re from. So yeah, I just released episode 21 today actually.

Tim Knox: So the podcast was an outgrowth of the book.

Dave Delaney: That’s right, yes.

Tim Knox: And you also speak on this. You have a… this is a word that a lot of authors ask me, “What the heck is that?” You have a platform in other words. Can you talk a little about the importance of that? You’ve got the book, you’ve got the speaking, you’ve got the podcast. As an author how do all those things come into play for you?

Dave Delaney: That’s a good question. Being an author in the first place, if you don’t have a platform and when we talk about platform you’re talking about really a destination to share your work but also an audience that is willing and able and interested in following you to begin with.

If you don’t have a platform ahead of time when you pitch a publisher, you’re not going to get a book deal these days. The chances are pretty slim. It’s part of the proposal package that publishers send you. They want to know what you’re going to do marketing wise and they want to know how many followers you have on Twitter and such across different social networks. They want to know if you already have that platform because without it how are people going to learn about the book aside from some of the stuff that the publisher can do. Really you’re on your own with promoting that book.

So it’s extremely important to have that platform and that gets into the whole idea of networking and building your network now before you actually need it. I just keynoted a conference, The American Marketing Association’s collegiate conference. I spoke to 1,300 students about the importance of your network, more so even then your resume. In fact the presentation was called Your Network is More Important than Your Resume.

Tim Knox: Which is completely true.

Dave Delaney: Yeah, absolutely. You need to be actively building your network now and not with the sole purpose of I’m going to start my own business in five years so I’ve got to start it now. The way you build that network is to be actively helping other people and connecting other people. That’s how you do it so that later on when you do have something to sell or something to promote or something you want the world to know about, that’s when you can use that platform, that audience, that network, that tribe to come and help promote it and help get the word out and hopefully buy something too maybe.

Tim Knox: Yeah that’s really so true. I hear this from a lot of authors. I’ve probably interviewed 75 or 80 authors at this time and one of the running themes is you’ve got to build that platform. You’re basically building your customer base.

Dave Delaney: That’s right.

Tim Knox: You talk about the publisher. I did a book in ’07 with John Wiley and one of the very first questions they asked me – it was a business advice book – was how big a following do you have? They wanted to know how many books I could sell for them and that’s, especially in the advice and business world, what it comes down to. You make the perfect point that the publisher’s not going to do a whole lot to help you market the book.

Dave Delaney: Exactly, Tim. You’re absolutely right

Tim Knox: We authors think that’s just a damn shame but that’s the way it works. You have to understand that a lot of publishers are in the print and distribution business and the author has to be in the business business and the marketing business.

Dave Delaney: That’s absolutely correct. You can’t expect your publisher to do a lot for you, at least on your first book. I mean if you have this New York Times bestselling book then they’re going to be more likely to help more with the next one but even then unless you’re like a John Grisham or Seth Godin or some top dog author that the publishers are really interested in, they’re not going to do a heck of a lot in that regards. It really is up to you to prove that you have that platform so that you have an interested audience that may buy your book and hopefully they will.

Tim Knox: Let’s talk a little about the digital marketing side. If I’m an author with a book to sell what can I do on the digital marketing side to get the word out and to build that platform and those relationships?

Dave Delaney: Well yeah and again I think the thing that you need to do is have that network before you actually have the book to sell, maybe even before you have the idea for the book. It can’t be all that calculated. You have to be actively connecting with people online to grow that audience, to grow that platform as I said before.

If you do have that then it’s a matter of just connecting the dots and for me my blog has always been destination number one. My site, my blog is where I want people to go. I want to get their email address so that I have a way to correspond with them and not just for the sole marketing reasons that one would assume naturally and rightly but also because… I’m a social media, social marketing strategist. I’m a practitioner of social and I know a lot and do a lot with social networks but the thing that you have to remember is that you’re not really paying to use those social networks. I mean you’re maybe paying for ads and things like that but at the end of the day if something happens to your account suddenly, and this has happened to me.

This happened to me on Twitter in ’07 where my Twitter account was accidentally suspended for the course of a weekend. I had about 1,200 people that I followed at the time and this was early Twitter when it really was all about relationships and not so much about the trading of links and what people are doing now. It really was these great relationships that I had and I had this sudden realization that I had no way of getting hold of these people now. I don’t know their email addresses. I don’t even know their real names in some cases. So I didn’t know how I could ever talk to these people again if I could not get back into Twitter.

Tim Knox: I’ve lost your number.

Dave Delaney: Right, exactly. I was interviewed about it by the CBC in Canada and I used the analogy, and I’m dating myself here, but used the analogy of someone going into your house back in the day and stealing your phonebook, not your White Pages but like your personal phonebook with all your notes and things and the addresses and phone numbers and names of all your contacts. Losing that you’re like, “Oh crap, how am I going to call somebody? I don’t have their number.”

So it was this real eye opener to me. I put all my eggs into one basket and I have no way of getting hold of these people. So I’m always trying to collect an email address and name so that way should something go down or disappear or something change I can at least keep connected with my own network.

Tim Knox: Yeah and I’m sitting here listening to that going, oh my God. I had that happen to me with AWeber years ago. I had about 90,000 people on the list and all of a sudden my AWeber account was gone. I was ready to drive up and kill somebody or myself. Luckily they finally figured it out and got it back but it was a feeling of helplessness that everything I’ve worked so hard to build is gone.

Dave Delaney: Absolutely.

Tim Knox: It’s beyond your control. There was absolutely nothing you could do.

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Dave Delaney: That’s right and that’s why you’ve got to be careful. Because I work in the social media space there’s far too many social media self-proclaimed gurus, ninjas, rock stars, whatever you want to call them, who claim to be social media experts and will do things like recommend… I’ve had clients who have been victims of this. They had these people tell them Facebook is where you want to be so put all your time and energy into Facebook. Build, build, build your list on Facebook. Don’t worry about your website; do it on Facebook. Of course Facebook changes their algorithm and if you’re following any of that or you market anything on Facebook you already know that it’s awfully hard to reach the people that it’s taken you so long to build. Email is very important and backing things up is very important too.

Tim Knox: Yeah. Do you ever find it funny that these companies that are in the business of social will not give you a phone number to call? It really ticks me off.

Dave Delaney: Yeah, I often joke about that too actually. At the time I had friends actually tweeting to Biz and Ev and all the guys over at Twitter to try and get an answer to what was going on. I was locked out for a weekend and at the time it was early day’s micro-blogging as Twitter was known. There were other competing micro-blog services like Plurk and Jaiku so there was some crossover with some people that were friends on Twitter that were also friends there so I was able to interact with them there and say, “Hey go over to Twitter and start tweeting to the Twitter team to find out what the heck’s going on.” As it turned out it wasn’t just me. There was about 20 people that I know of that were all locked out at the same time.

Tim Knox: Let’s talk about the importance of things like a blog and website. You just talked about having that, all of that. It’s almost like having a three legged stool I think is what some call it. You’ve got your blog, your website, your social media and then you’ve got your email list. I think Peter Shankman always talks about the importance of creating content. Talk about that, the importance of having the website and the blog. I talk to authors every day that aren’t even on Twitter, aren’t even on Facebook and they wonder why it’s not working for them.

Dave Delaney: Right, well I agree. Content is obviously very important. it’s hard to build a platform or a network or whatever you want to call it. It’s hard to build it when you have nothing to offer. You can’t just create a website or blog and say, “Hey I’ve got a website.” You need to give something of value. When you just blog about yourself or you just blog about the things that you’re selling or products, services, whatever then that’s not that interesting.

It can be interesting depending but when you provide something of actual value and you help people whether it’s answering common questions or whatever it is, that’s when people actually discover you and know they can trust you because they start to get to know you, they start to understand what you’re all about and they find value in the content that you’re providing.

I interviewed Shankman on one of my episodes.

Tim Knox: I know. I heard it. It was a great interview.

Dave Delaney: Thanks, it was fun to talk to him about that stuff.

Tim Knox: I loved your disclaimer. There’s a couple of dirty words here but we’ve all heard them.

Dave Delaney: The thing with podcasting is I had a guest early on who cursed a lot and I edited it and it was funny to listen to because I used the baseline sound effect or drum sound effect from the title music but I edit my own show and it was a real pain and I’m like I’m not going to keep doing this for every episode. As I said, we’re all grownups. As long as I warn you ahead of time so if you’re cranking it in the car and the kids are there at least you’ll be warned.

Tim Knox: I thought it was really great. I’ve had some guests use some colorful language. I actually had one stop right in the middle of something and he started with a ‘fu-‘ and goes, “Oh, is this a G-rated show?” Let’s talk a little about social media etiquette because I know you have to be inundated by people who just want to be your friend and they just want to slam you with links to buy their stuff. Is there an etiquette that you should follow, especially if you’re an author? You don’t want to get on and just start hawking your book immediately without building that relationship, right?

Dave Delaney: Absolutely. I get back to Twitter. I guess that’s one of my favorites as far as social networks go. When I think about Twitter I use the analogy, and I’m not the first to use it but the analogy of a cocktail party. I try to keep that sense with everything that I do online, especially in social when you’re communicating with other people.

We think about social networking, well networking is right there in front of you. If you remember the networking events that you liked and the people that you liked and the people that you didn’t like you’ll recall that the people you don’t like are the ones who interrupt you and say, “Here’s my card. I’m trying to sell blah, blah, blah.” So if you’re on Twitter and you do that to someone you’re going to have the same effect. They’re not going to like you. They’re not going to follow you. They’re going to block you or whatever.

So instead you’re better off taking the time by creating value to people and actually interacting. What I always tell my clients who I consult with is to listen first. Take the time to setup some searches on Twitter for the keywords and terms that are specific to your area of expertise or your product or whatever. Set up some searches and then start responding to people talking about that topic or asking that specific question. You can use Twitter’s advanced search to do this.

That’s a wonderful way of finding people to correspond with and to answer questions and to be that source of value. I mean Gary Vaynerchuk is famous for this. He’s made a lot of his fortune from the early days when he would have searches setup on Summize, which was the Twitter search service before Twitter actually had search. They acquired Summize and built it into their service.

He had searches setup for people asking questions about different types of wine. What goes good with catfish? Apparently anything.

Tim Knox: Anything goes good with catfish.

Dave Delaney: But you know, he’d have searches setup for these kinds of questions and then he would answer those questions. He wouldn’t answer them, “Oh Pinot Grigio goes well with that kind of fish. Try this kind,” but he wouldn’t include a link to his store where he was selling it. He would just say, “Try this kind,” or whatever.

In doing that he became a valuable source of information and people started taking notice. Of course he had a link to his information, to his website. Some people started clicking that link in his bio and started to get to know him better and he became that authority on wine and was rewarded handsomely for that.

Tim Knox: Yeah he’s done very well ever since, hasn’t he?

Dave Delaney: Sure, yeah.

Tim Knox: So a lot of it really is like networking on the ground and it’s all about building that relationship and not what’s in it for me? What it always reminds me of is the movie Groundhog Day and he’s living that over and over and he’s walking down the sidewalk and he runs into the insurance salesman every day. He tries to sell him something and finally he just punches him. I want to do that a lot on Twitter.

Dave Delaney: Or like Airplane.

Tim Knox: Exactly. You and I must be the same age because I’m relating to everything you’re talking about.

Dave Delaney: You’re probably losing listeners. I’m sorry.

Tim Knox: That’s okay. We’ll get the AARP crowd. You talk about Twitter. Do you think Twitter is more effective for doing the social networking? It is just short bursts of conversation. Is it more effective do you think for business people or authors or others who are looking to market?

Dave Delaney: It’s a tough question nowadays. Yes, it is still a high source of traffic to my client’s websites from the stuff that I’ve taught them to do and also to my own certainly. I think it is still a great place depending on who you’re trying to target. I think there’s a lot more noise to cut through now and that makes it difficult, especially when the user doesn’t understand that they can use search or they can use Twitter lists. If the user doesn’t understand how to use it very well then their experience isn’t going to be as good. It depends on who you’re trying to reach.

If you’re trying to reach early adopters or technologists or marketers and such then yeah you can reach those people pretty easily on Twitter, journalists and things like that. If you’re trying to reach others you may have a tougher time with it and maybe a different social network would be better to go with like Pinterest or LinkedIn. Obviously LinkedIn’s a powerhouse as is Pinterest in its own respect and of course Facebook as well. It’s just a matter of knowing who you’re trying to reach and where they most likely are.

I speak at conferences a lot. I’ll talk specifically about Twitter. I have presentations and training that I do on Twitter specifically. I’m speaking at like a social media conference and ask for a show of hands how many people are on Twitter and of course it’s the full house. Then I ask how many people are using Twitter lists and it’s like maybe 20%. Then I’ll say how many people are using Twitter lists like every day and maybe it’s 5%. I don’t understand how people are using Twitter without using Twitter lists.

In fact I wrote a blog post on my blog called How to Use Twitter Lists Like a Pro and it’s still among the most popular blog posts I’ve written because people are finding it and saying, “Oh my gosh, I can’t believe all the stuff I can do.” So yeah, it just depends on who you’re trying to reach and where they are really.

Tim Knox: Talk a little more about the Twitter lists because I don’t think that’s something that’s really that well known.

Dave Delaney: Right well so you can create a Twitter list and unfortunately it’s not in the Twitter app. You can’t access lists in the Twitter app, at least the most recent iteration or the one that I last used I should say. So I use a different app called TweetBot and that’s an iOS app. You can go to Twitter.com to your account and if you click the settings you can see something called ‘lists’ and that’s where you can create a list of people of interest.

A good thing that I like to do and a good example of this is if I go to a conference I’ll be using a hashtag like most people at the conference on Twitter and so later when I get home I will go back through all my tweets with that hashtag and look at all the people I corresponded with during the conference and create a list with the name of that conference for that list. I can keep in touch with those people from the conference that I met specifically. I can return back to that list every day, every week and certainly more often the following year when I’m going to hopefully speak again at that conference. I can start using it more frequently as we get closer to the conference to remind people and start reaching out and keeping those touch points there.

So that’s one great way. Another thing is you can create public lists and private lists. Public lists are if I added you to a public list you would be notified that you’ve been added to that list and you can look at that list and see the other people that are on it and you can actually subscribe to that list. You can subscribe to other people’s lists as well. It’s good to look at your own list and see the list that people have added you to because then you can get an idea of what people think of you or think about you.

For example, if I look at the list that people have added me to on Twitter I’d see that most of those lists are marketing, social media, many of them are around Nashville because I’m quite involved in the technology and marketing community here, and networking of course – those sort of areas which is great because that’s what I’m all about. If it was about cooking, I love to cook but it’s not really what I’m all about and if there were a lot of cooking lists I’d be like, wow I must be really vocal about cooking all the time that people are actually adding me. Maybe I’m suddenly this authority no cooking and I didn’t even realize.

The other set of Twitter lists is the private Twitter list. You can create a private list of say your clients. I have a private list of all my clients so I can keep an eye on what they’re doing on Twitter and I can retweet or reply to them and say, “Hey great job, love this,” or I can see something they’ve done wrong and reach out and say, “Whoa, whoa, whoa.” So I do that for my clients.

Another case for private Twitter lists is for competition. I manage social media for Griffin Technology, which is one of the largest mobile accessory companies out there and I’ve managed all the social media for them for three and a half years and I had a competitive list until all our competitors were on that list. When you add someone to a private list they’re not aware you’ve added them to that list and you don’t need to follow them so they have no idea that you’re actually watching that they’re saying and what they’re doing. It’s sneaky, sure, but it’s a way that you can keep an eye on things as well.

You may want to have a private list of your family, for example, or a private list of your friends that you just don’t want everyone to see who all your friends are or things like that.

Tim Knox: Right so it’s a good way to cut through the noise.

Dave Delaney: Absolutely yeah. I explain a lot of this on the chapter specifically on Twitter in my book but I also do training and things on this.

Tim Knox: What are your thoughts on third party stuff like HootSuite and those kind of tools? Are they good to use to digitally market?

Dave Delaney: Absolutely. HootSuite’s great. I like Buffer as well although it’s a little different. Nimble is a great company that provides sort of a social dashboard as well. TweetDeck is still a good service. HootSuite seems to be the most popular and they’re great people as well, fellow Canadians I should say, so I’ll plug them. But yeah, HootSuite is definitely a good way to go. They’re always updating their service, adding new bells and whistles which is nice and they have a pro analytics service as well.

The thing with Twitter is Twitter was born very much as an open sort of platform. Anybody could use it but also with its code and with its API. Part of the reason why Twitter blew up as big as it did as quickly as it did is because it gave its recipe out to developers so that many people could create all sorts of different tools. Over the years they started cutting back on access to that API and changing that API so it wasn’t as easy for developers to develop things as easily as it was early on. It was sort of someone locked the Lego box. So people still had access and some didn’t and things like that. I’m not a developer but that’s the story really.

Having said all that, Twitter has been sort of slow to add third party type services, functions and things that are needed. TweetDeck is owned by Twitter but they acquired them. They’ve made multiple acquisitions of companies that provided the service that they should have had. Anyway, I’m rambling. HootSuite is definitely a good way to go. I would recommend it and Buffer as well.

Tim Knox: Very good. One more question. We’re talking about networking, digital marketing for authors. If I am this author, had this book, what are some of the first things I should do? Should I open the Twitter account? Should I get on Facebook? Should I blog? Give me just a little brief road map of how to get on this digital marketing train if you will.

Dave Delaney: I would start a website, start blogging. I do training on blogging specifically. I have a lot of advice on how to do that most effectively right from the get-go so I’m more than happy to answer specific questions about that if people want to reach out. But yeah, I would say start a blog for sure. One thing about everything we do, writing included, is oftentimes maybe your earliest work isn’t the best work but you need to do the work in order to get better. So if you never try anything. If you say, “I don’t know how to blog.” If you know how to write and press publish, blogging’s pretty easy these days and there’s plenty of services that make it dead simple like Tumblr and Medium and WordPress, the self-hosted one.

It’s really easy to get started and there’s plenty of tools out there and people out there to help you with that. I say just get started and just do it. If you make mistakes along the way then so be it but you’ll learn from those mistakes.

I would say also jump on Twitter and use Twitter advanced search and start searching for people, terms and things that are interesting to you. Now if you search ‘flower’ you’re going to find a heck of a lot of people talking about a heck of a different things. You might want to rethink the term that you’re searching for specifically. Use Twitter’s advanced search and start finding people that are interesting.

Tim Knox: Fantastic. Dave Delaney, where can they find out more about everything that you offer?

Dave Delaney: You can find me at DaveDelaney.me. That will take you to my site. You can find my blog from there. I have a lot of blog posts on Twitter and Facebook and stuff like that. You can find tutorials and things there and a bunch of other goodies and my book.

Tim Knox: I was going to ask is he going to forget the book?

Dave Delaney: The book is there.

Tim Knox: Fantastic. We will put up links to everything. I do encourage you guys to check out Dave because he’s got some good stuff over there and it can really help you sell more books, which is what this is all about. Dave, it’s been a pleasure. I’m only an hour south of you. I need to drive up and hang out at one of your events one day.

Dave Delaney: Yeah you should. Come on by.

Tim Knox: Fantastic. Talk to you soon.

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