Evo Terra: Pioneering Podcasting, Publishing, and The Beer Diet

Evo TerraEvo Terra has led innovative and disruptive strategies for 20 years. In business, he’s launched and managed enterprise-level commerce platforms and directed international agency teams.

As an educator, he’s hosted nationally syndicated radio programs, authored many instructional books, and is a nationally known speaker.

As an entrepreneur, he’s launched many startups, all with varying degrees of success.

Through it all, Evo stays focused on emerging trends, the impact of science on on society, and the importance of critical thinking.

Evo Terra Interview

Scroll down for a complete transcript of the interview or click the Play button below to listen to the interview now. And don’t forget to leave a comment to let us know what you thought of this interview!

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interview-you-500Evo Terra Transcript

Tim Knox: Hi friends, welcome to the show. Evo Terra is my guest today. Evo has got quite the background as a marketer, as an entrepreneur and as a podcaster. He was one of the early, early podcasters in the business. He actually wrote the book Podcasting for Dummies, Expert Podcasting Practices for Dummies, went on to write three more books. One of them, The Beer and Sausage Diet, which unfortunately we don’t get into too much on this show but we are going to do on a future show. I think we’re going to do a whole Beer and Sausage show.

This is really an interesting show because Evo’s background really is in helping authors get their work published. He’s a strategic advisor to the Scribble website. He is one of the founders of Podiobooks and that is a website where authors can actually record and upload their own books in audio format.

So we have a lot to talk about today. Evo has some great advice. He is a big advocate for independent publishing and just an all-around great guy – very open, very honest, sharing his knowledge freely.

You should listen to the interview if you’re an author who is interested in self-publishing, independent publishing, audiobooks, all of the above. Great interview with Evo Terra on today’s Interviewing Authors.

Tim Knox: Evo, welcome to the program.

Evo Terra: Thanks very much for having me.

Tim Knox: I’m so happy to have you here. We were talking on the pre-call. I’ve been a listener and fan of yours for a long time. I think there’s a lot of things that we can talk about today that will be beneficial to the audience. Before we get started for those that do not know the Evo Terra legend, give us some background.

Evo Terra: Oh well the whole legend. Well it’s about as long as the epic tale of Gilgamesh. Oh golly, let’s see. I have been active kind of in the online space since the early ‘90s and kind of started everything else from there. Everybody says, “How did you get started?” I always tell them I didn’t really intend to get started. I’m just a kind of guy who likes to look for opportunities and explore the edge cases and that has always led to kind of cool stuff for me. It’s kind of what’s gotten me everywhere.

I think my first brush with internet fame at least, if you can call it that, was the fact that I was one of the original group of podcasters. My very first podcast dropped October 14, 2004. Yes, I recall the exact date. I was a part of the Podcast Alley, which was a directory at the time. That show was the 40th podcast on the planet. That was kind of fun to be at the very cutting edge of something.

Prior to that we had been doing a radio show where we also oddly enough interviewed authors primarily. That was the shtick behind our radio show that we took to a podcast. We ultimately took up to satellite radio for a time and then did a stint on a local talk radio show here in Phoenix, which was kind of fun and interesting. Because of that I had the opportunity to write Podcasting for Dummies, which was interesting because it was the first book that I’d ever written and luckily had a co-author, Tee Morris, who was well-established and helped my end of the process.

I started a website called Podiobooks.com, where we helped what I like to call under-published authors reach a wider audience by blending podcasting and home recorded audiobooks all together. Then I wrote a couple of other books about Google+ and how to write good copy for your books and I wrote a book on how you can survive for a month on sausage and beer only. Yeah, that’s kind of the short, abbreviated version of my story.

Tim Knox: I think we can do a whole show just on that Sausage and Beer Diet.

Evo Terra: That was my favorite month ever.

Tim Knox: I’m sure it is. One of the reasons I wanted to have you on the show was because I did know your background. You were an early podcaster and one of the early interviewers of authors. You interviewed some pretty big names back then, didn’t you?

Evo Terra: Yeah, yeah. My biggest one that I hold true is my partner and I, we interviewed Sir Arthur Clarke as in Arthur C. Clarke, the gentleman that wrote 2001: Space Odyssey. Podcasters and everybody else that’s using a cell phone has to love Arthur C. Clarke. He’s the one that gave us geostationary satellites. A science fiction author figured out that this would actually work and the Army went, “What?” and they did it all because of him. He was an amazingly, amazingly smart dude and I was thrilled to interview him and Ray Bradbury and a few other classics out there. It was amazing. It was an amazing time.

Tim Knox: What initially got you interested in that, in interviewing authors?

Evo Terra: Oddly enough I was asked. As I said I like to explore the edge cases of things or as I call it I like to expand the surface area of my life. I had a chance meeting with someone who had just began his path. He fancied himself an author of a science fiction fantasy style works and like many authors had written a book and back in the day, we’re talking early 2001, fell in the vanity publishing trap and wound up taking a contract which was really all that was available at the time and he wound up with boxes and boxes of this book that he had written in his house. His only recourse was to go and try to sell these at the various bookstores.

He by chance wandered into a local bookstore, was offered to keep his books on consignment to which he said yes. They got to chatting and found that he had a background in radio engineering and they discussed things and she mentioned that she was starting a new internet radio station. Again, this is 2001 – an internet radio station. Would he be interested in doing a show? He said sure. He could publicize his book and talk about stuff. I’ll do it.

After about five or six episodes of him talking literally to himself, he found me. Our wives actually worked with each other and he said, “Would you want to come on the show and talk?” I said sure, let’s do it. It just so happened that he had secured a conversation the week after he had me on the program just talking about nothing really at all. He said goodbye to me and said, “Oh by the way, next week we have this guy named Boris Vallejo coming on the program.” Boris Vallejo, I was a big fan of fantasy calendars and that’s what he did. Every single month I would see a new, beautiful Boris Vallejo photo or painting on my calendar.

So I had to talk to Boris Vallejo. Right after that he said, “I’ve also secured an interview with Piers Anthony,” another one of my childhood favorites in fantasy world so I was hooked and then stayed there for a very long time.

Tim Knox: So basically he knew what carrots to dangle under your nose.

Evo Terra: I think he just got lucky. He’s just like, “Here’s some people. Do you know them?” Yes, I know them and this is amazing. From there it just kind of branched out to more interesting, wonderful things and we had a good run.

Tim Knox: I was like you. I had Boris posters everywhere. What a man of talent. Is that what got you initially interested in becoming an author in your own right? You did that show and then you went on to satellite, did other podcasts. How did you end up… was it your podcast that got you a contract to write Podcasting for Dummies?

Evo Terra: Yeah that’s exactly what it was but here I was interviewing all these authors, some of them terribly successful as we talked about and some of them just terrible, not successful at all. I got to read a lot of books because the publishing houses would start sending us books. It wasn’t uncommon for a dozen new hardbound books or paperbacks to show up at our door every single week.

So I read a lot and we had a lot of independent authors. I was a huge science fiction fan so I gave my hand at writing. I came up with a great idea and outlined a wonderful book and started writing it and hated the experience. I learned very quickly, well quickly as in a couple of days of pounding my head against the wall, learned that I do not have the gift for non-fiction and also learned that I didn’t really want to do it. I didn’t want to develop that side. I was very happy in where I was in life.

So then it was just a few months later that I got a phone call from Tee Morris, my co-author. He had been a quite often guest of our show, which was called The Dragon Page. He was quite often a guest of our program. In fact I introduced him to podcasting. He was one of the first ones to actually record and release his book as a podcast. It was kind of the impetus behind Podiobooks.com. He called me one day. I was driving home. He mentioned that his agent was looking for someone to write a book on podcasting. Would I be interested in helping? My first question to him was, “Why are you writing a book on podcasting? I’ve done all the work.” He said that’s why I need your help. I said the problem with a book on podcasting is how hard can this be? I can write a pamphlet on podcasting. Find out how long they want the book to be.

So he hangs up, calls me back later and says, “They want it 266 pages.” 266 pages is an extremely long number but it’s a rather specific number. It wasn’t about 250 to 300. It was an exact number. Call back your agent and find out who the publisher is. He hangs up, calls back and says it’s the For Dummies people. I said, “Tell them yes.” I’m a marketer by trade unfortunately and I know that when people go into a bookstore and they’re looking for a book on any given topic, they’re going to pick the yellow book up so I didn’t have to do that much marketing for it.

So I said, “Sure, let’s do it.” And then that’s how it happened. I got it from a connection I made on the radio show that turned into a publishing deal.

Tim Knox: I have great respect for anyone who writes those Dummies books. I actually got an offer to write one of those and I sat down and I did the math and I was going to make about $2 an hour. This was, believe it or not, it was an Internet for Dummies. It was going to be like 500 and something pages. I got really excited until I looked at the amount of work and I realized I couldn’t write that many words on the internet, especially back then. So just the fact that you did Podcasting for Dummies and Expert Podcasting Practices for Dummies is pretty impressive.

So that got you into being an author in your own right. Now along the way I guess combined with your marketing background you started teaching other authors or speaking about how to market yourself as an author, which you and I both know most authors don’t realize they have to do, right?

Evo Terra: Yeah that’s a real tough gig for a lot of people and you’re right, blending in with what I’ve done in marketing for large corporations and just what it takes to become successful out there and launch any sort of product led to me having a lot of opportunities to try and coach people down that path.

Along the way everything changed. From the time I sat down to write Podcasting for Dummies in 2005 until here were are almost nine years later, the world of publishing has changed. Back then there were eBooks that nobody read. They were terribly expensive. There was no Kindle. There were no devices like any of these that are out there. If you had an eBook that was like one step below publishing because nobody was reading eBooks at that time.

Well now here we are where I think more eBooks are sold than the print books these days and it’s more than a respectable format. It’s the right way to do things and it allowed authors to really skip a lot of the crap that’s out there. You mentioned doing the math and figuring how much money you’re going to make per hour when you’re writing for somebody else.

That obviously hasn’t changed if you’re writing in someone else’s universe, whether it’s a shared universe like you’re writing a Star Wars world; those economics haven’t really changed too much but for the author who sits down and says, “I’ve got a great idea. I think I’m better than anybody else when it comes to writing book blurbs. I’m going to write a book.” You can do that now and there is no per hourly rate because they’re not giving you an advance. You’re not giving yourself an advance and it’s really based on your ability to be successful out there and marketing yourself and your work and can you make a living or a portion of your living doing this thing called publishing in the world of where self-publishing and independent publishing is the way things go?

Tim Knox: And you know you really do. If you’re an author now you have to understand you’ve got to be an entrepreneur.

Evo Terra: That’s it.

Tim Knox: After doing about 50 of these interviews the common theme I’m hearing a lot is you have to consider this a business. You have to be an entrepreneur. This is your product. You have to go out and market it and the people that don’t realize that are the ones that are going to fall by the wayside.

Evo Terra: Yeah. It’s less about marketing. In fact I hate when somebody says, “How do I market my book?” You don’t market your book; you market yourself. Then people who like you will eventually buy your book or your books, hopefully. Marketing a book is somebody else’s job. Marketing yourself is yours.

But it really is all about being an entrepreneur. You have to decide right now. Make your decision. If you’re listening to this show decide right now whether you are writing because it’s your passion or you want it to be your job. If you’re like most people you can’t pick both. It’s one or the other. If you’re very, very lucky it can be both but for a lot of people who are making it work, it’s a job. You have to treat it as such. Even the successful authors who figured out that their passion is also going to be their job have figured that out too. They have to approach it from a ‘I need to do this and there are certain things I have to do every single day to be successful’, and it’s not just a ‘if I write it they will come’. That probably won’t happen.

Unfortunately the media out there picks up on the stories of people who wrote it and it just simply happened. That’s lightning in a bottle. That’s just trying to repeat it over and over again. It’s almost as bad as taking financial advice from someone who won the lottery. Sorry, you’re not in the same situation as that person. Take financial advice from someone who didn’t get lucky because they bought a scratcher ticket. That’s the right way to approach it.

Tim Knox: That’s such a great point. I’ve talked to authors, and this is kind of interesting, traditionally published authors who have had great success, New York Times bestsellers who never had to do all that stuff themselves. Now they’re moving into the self-publishing and the indie market and they don’t know what to do.

Evo Terra: Yeah, exactly. They’ve been coddled along the way and probably on purpose. Publishers aren’t stupid. They’ve seen the writing on the wall with this so the more they can protect their domain, the more likelihood that that person will come back to them over and over again, and they can keep making small bets on lots of people and one of them will pay off.

When authors make that transition from working with a publisher to I’m in charge of all of this, one thing that blows a lot of people’s minds is it’s not sitting down at a word processor and that output button that goes to Amazon. You still have to do fantastic cover work. You still need all the supportive materials and stuff that go into this. You have to spend money and time. It’s just that you’re spending your own money and time, not somebody else’s.

Tim Knox: That’s such a great point. I was like that. I did a business book with Wiley years ago. I had an agent, got an advance. It was all well and good. I had to sell most of the books myself but now I’ve got a novel that I wrote a year ago that agents aren’t interested in. Traditional publishers aren’t interested in it so I’ve got to do all that myself, which is really why I got started in this show.

Talk about that. The author has to be aware if they’re going to go the self-publishing route, it’s not $40 on CreateSpace and $5 for a Fiver cover.  You’ve got to be prepared to invest some money and time, right?

Evo Terra: You do but here’s the interesting thing. My position on this has changed over the last year or so. In my day job when I’m not talking about fun stuff like this I run a company that’s called Big Bounce and we help destructive startups become real companies. So for years now I’ve been deeply involved in the entire startup movement, which goes back to lean methodologies and now there’s a lean publishing movement, which takes a lot of the same ideas. When you’re running a startup you’ve got to be fast and nimble and you can’t spend a lot of money and time on things that a regular business does.

So the lean publishing movement, which I’m keenly interested. I wouldn’t say I’m sold yet but I will say that I’m keenly interested in that. It takes a lot of those same methodologies that says maybe it’s okay, and this is going to sound scary, to release an inferior product, to release a product that has not yet been edited, to release a product that has a cover that was designed either by software or by one of the companies that you mentioned. Maybe that’s okay to do that.

Now when I say that, the caveat I want to put there is there’s a difference between releasing it and then publishing it on Amazon and a bunch of other places. Those are two very different things. The idea behind the lean startup movement is you release something to the market, you get feedback and then you make edits and adjustments and then you re-release to the market. You get feedback. You make more edits and adjustments until you refine your product, which started out as a minimal viable product all the way to something that’s ready to go to marketplace and now is when you release it to the great big, wide world.

That’s very different thinking that most of us in publishing haven’t been thinking about but I think it holds some weight and some merit in values. Maybe early on in the process your investment in a lot of those things that are going to have to be spent isn’t as necessary upfront. Maybe it’s on the backend. Maybe get a few bad ideas out there first before you start throwing all your money into investing in something, especially if you’re a novelist and you’re not really sure the market’s going to be out there for it or not. Maybe that’s the way.

Tim Knox: That’s really interesting. It’s almost an iterative publishing process. I’m going to put it out there. I’m going to get some feedback. I’m going to make some changes and then I’m going to do it again and do it again. I think that’s very interesting. With technology and self-publishing now that’s pretty easy to do, right?

Evo Terra: A lot of authors have been doing this. People who blog first and then publish it later. That’s been happening. Heck, we did it on Podiobooks.com. Even though I’ve tried to discourage authors from publishing the rough draft, maybe I was wrong about that. I can think of a couple successful authors who did that, who gave a book away for free and then got a lot of feedback and changed it into something that is now selling quite well in the marketplace. It’s always been out there. It’s just now there may be a refinement that we can get to.

You’re spot on. It’s iterative publishing. The challenge is you can’t put it up for everyone and then get feedback and then expect them to get it a second time. That’s not going to happen. You’ve got to make sure you’re using very small pools to do it. It definitely is a process and a change in the way we think about what publishing means today.

Tim Knox: It’s almost like focus group publishing where you put it out to this audience and then this audience and that audience.

Evo Terra: Exactly right. The number one thing I tell anybody who’s asking me about publishing advice, just like any other advice for starting up anything – build your platform. You can say what you want about whether or not 1,000 true friends is important or not. I don’t really care. I can tell you that the person who has the biggest platform of people they can talk to will win. Build your platform. Today your job is to go build your platform some more.

Tim Knox: Get more readers or just build relationships, right?

Evo Terra: Yes, that’s what it’s about. It’s about building relationships, finding out how you can help someone. Get their information so that when ultimately it’s time for you to make an ask of them, you can. The best way to do that is ask how you can help them first. Get on their good side, help them out and then when it’s time you can make that ask.

Tim Knox: There’s one guy who is the master of that, John Locke, who was one of the… he and Hugh Howey are neck and neck on being successful self-publishers. He talks about the importance of every day you build a relationship with somebody who may one day be a reader, i.e. customer.

Evo Terra: Exactly right and John Locke was one of the first ones to break into the club over on Amazon self-publishing and definitely Hugh has made a gigantic splash in that marketplace. John had a huge head start on him with a giant back catalog so there’s definitely ways to do it differently but his advice is spot on. Every single day build relationships with people because I promise you they will pay off.

Tim Knox: Marketing 101.

Evo Terra: Yeah, simple stuff.

Tim Knox: You mentioned Podiobooks. Tell us about that.

Evo Terra: So Podiobooks has been around for nine years and in short we give away free serialized audiobooks. It doesn’t cost anybody anything. We have 650 titles on the site right now, the vast majority of which are narrated by the author him or herself. They go up on the website. People come and say, “That looks interesting,” and they can subscribe to the podcast, download the episodes individually and listen until their heart’s content. If they really like it and they do so choose they can leave a tip for the author. We like that. We like it so much that we give 75% of those tips right back to the author they donated to. We take a very small portion.

Tim Knox: That’s such an interesting concept. The authors record an audiobook version of their book, upload it to Podiobooks and then users can download, listen to it and if they like it they can leave a tip.

Evo Terra: Exactly right. It’s a simple business model. Actually it’s a terrible business model because it doesn’t make any money. It was never designed to be a money maker. It was really me and my desire to do something to help these under-published authors reach a different marketplace, to reach people who would have never heard about them any other way.

We’re doing pretty good. We get between 3 million or so episodes of our titles downloaded every single month so that’s pretty awesome. We’ve got a pretty large group of people who know they can come to us to get free audio. Some of it’s fantastic but I’ll be honest, some of it’s not so great. We don’t have any gatekeepers. We don’t have any editors. The only thing I require of authors is that they meet some minimum technical specifications, which is all about encoding files and naming files, none of which is complicated, all of which you have to do anyhow. You just might as well do it my way so that at least things are consistent across the entire network. Yeah, been doing it for nine years now. Wow.

Tim Knox: Wow, time flies. So the one thing I do find interesting though is the tip model if you will. It can be a good gauge of the quality of the audiobook, right? I mean people aren’t going to tip a really crappy audiobook.

Evo Terra: Typically not. I see every book that comes through. I’ve got a couple of really smart guys who are the backbones of the technology but when it comes to the admin management I am the guy. So I see everything that comes in and I’m often times amazed at not only what gets people to donate money to but also some of the comments I see. It’s very difficult to determine the quality of a book based on what somebody’s expectations are. Crap is in the ear of the beholder.

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Some people are just really, really taken by a story and can forgive the narrator many trespasses. It’s just bad lisps, inability to pronounce words properly. They can get past all that if you’ve got a really quality story. But I’ve also seen the exact opposite. We have a couple of books that a crazy amount of money was spent, crazy amount of time and energy was spent to make the book, the listening experience pristine but the writing is just atrocious. Here’s the problem with that. That’s my perspective and that’s a perspective shared by other people but I have people who say, “Oh my God, that’s the best thing ever.” I’m sure someone liked it or they wouldn’t have made it so it’s the same deal. You can’t pick quality. Never confuse quality for commercial viability or viability of any matter. You just have to try it and you may attract an audience.

Tim Knox: Well it goes back to the written word. Not necessarily the best, well-written books are the ones that people buy.

Evo Terra: Exactly, yeah. It doesn’t take a lot of looking at a bestseller list to go, really? You like that? There are also gems that I think are the most fantastic things ever written and people go, “Eh, that’s okay.” So there’s no way to tell.

Tim Knox: Opinions are like you know what.

Evo Terra: They certainly are.

Tim Knox: By the way I’m going to put ‘crap is in the ear of the beholder’ on a T-shirt. I love that. You’re also a strategic advisor to Scribble. What is that?

Evo Terra: Scribble is a startup in the eBook space. It’s kind of a slow moving startup. We’re starting to gain some traction. So forgetting the eBook marketplace side, Scribble excites me for one primary reason. Now within self-publishing one of either the benefits or detriments to self-publishing is the fact that authors for the first time ever get to control how much they want to sell their book for, not even a suggested retail price but actually, “This is how much I want to sell it for,” and for the most part the marketplaces will follow along. If you decide to release your book for $0.99, great. Amazon, Barnes & Noble, Kobo, everybody except Google Play Books who still have their heads up their butts will do that. That’s what they will sell it for. You mark it for $15. That’s fine. That’s what they’ll put it for.

Of course as you know and I’m assuming your audience does too, depending on where you put it that can change your royalties. If you sell a book for $0.99 you only get 35% or 30% but suddenly you go to another price point and get 70% of the marked price. So there’s some wisdom to be right but the problem is no one knows what the right price is. You will hear many authors tell you they know what the right price for the book is but they don’t. They haven’t really truly experimented the way that a scientist experiments to find out what is the price point that delivers the best return for the author, not the highest number of sales, not even the highest volume in dollar volume sales but actually the amount of money you put in your pocket. What is the right price for that? That’s what Scribble is trying to solve.

I think there eventually will be many different ways that this gets solved but Scribble’s model is pretty interesting in that it uses a concept called crowd-based pricing or crowd pricing. Crowd pricing, what it does is every… I forget the turn. I think maybe every two weeks the sales history is looked at. So we don’t look at ratings and reviews. We look at the sales history and we look at how one book is selling against other books in the same category. Now I use the word category, not genre because we use genre… at some point when we get enough books in here, you’ll be compared against in other books. Just because you’ve written a fictional book about baseball, the pricing shouldn’t be determined based on a fact-based book about The Red Sox. We don’t want those two things to cross each other.

We break this up into three categories that change on the fly all the time and the books that are selling better go up in price. The books that are not selling better may go down until they get to where their proper price point is. So ultimately what will happen is after this happens over time we’ll figure out where the optimal price point of a book should be based on downloads, which is one way to do it. Based on downloads where can that book get the most downloads that seems to qualify and then be representative of the right price in the right spot? How can the audience understand that better? That’s what Scribble’s trying to do. You’ll know exactly how the book was doing and why after a certain price point.

The reader will feel better about downloading the book knowing it’s properly priced based on what everybody else thinks about its quality, not just based on what some author or publisher pulled out of their research department.

Tim Knox: So it’s almost like a stock market. You’re letting the market determine the optimum price for the book.

Evo Terra: Exactly right. That’s the idea and the singular thing that we’re using to gauge it right now is based on downloads. We figure at some point in time they’ll plateau and that’s good. We’ll still have people long tail but the new things come in utilizing free for a while to get a book buzz but then as it goes up, up, up in price it will eventually hit a natural spot where it actually belongs for a time and then of course it can fall from that and then go back up just depending on what the crowd is assuming at any given moment.

Tim Knox: Right, it’s a living market.

Evo Terra: Yeah, exactly right. That’s exactly what it is.

Tim Knox: In the couple of minutes we have left, give the authors out there some advice. I know you’re an advocate of indie publishing. In your experience what is the best advice you can give our authors? I’ve written a book and I don’t know what to do with it.

Evo Terra: Well you already made a mistake. Sorry you went down that path.

Tim Knox: What were you thinking?

Evo Terra: About midway through all the books that I write that’s when I’m like, “What? Why?” So if you got past that hurdle then congratulations. The biggest piece of advice is while it’s very important for you to understand the ecosystem, right. The people who have done this before you, there’s nothing that you are doing that is truly unique. It has all been done before. You must understand your history. You’ve got to figure out who else is doing that because I can’t tell you how many times I hear from people, “This is unique.” No it’s not. Here are three examples of how it’s not.

Do your research. Do your understanding of what’s come before but also recognize that that was yesterday and in the brief amount of time – really only a decade – that I’ve been involved in indie publishing, the game has changed so much. That’s not going to stop happening. The rate of change will only continue to increase. So don’t worry too much about what happened in 2006 or even 2010. Worry about what’s the trend of how it’s going to look in the future. Learn from your past but not so much that you assume that’s going to repeat itself over and over again. It’s not always going to be that way. Learn but don’t forget to look forward.

Tim Knox: Such great advice. Let me ask you one more question. I’ve heard this from Hugh Howey, Joe Finder, some of the authors. When I ask for their best advice it’s just keep writing. Write the damn book. Concentrate on the work and Hugh especially talked about the importance of his backlog. Once Wool got noticed then people started reading his other stuff. How important is that do you think?

Evo Terra: Back catalogs are key. If it’s your first book write it, release it and walk away. Seriously. Walk away. Do not worry about trying to make that a New York Times bestseller. If that happens, it happens. Write your second book. The magic number that I have found was about six. Six seems to be the magic number of the books that are in the back catalog so that when you release that sixth book, finally people start paying attention and sales of books one through five will start to increase. That’s not a hard and fast rule. It sometimes happens a lot quicker than that but if by the time you get to book six and it’s not happening for you, you may want to make some slight change in your plan and idea. Yes, back catalogs are great.

In taking Hugh Howey’s advice, if you can write a book a Silo, that people tend to like that a whole lot. I like that book. I just devoured the entire series and even bought the omnibus so I could have Hugh sign it for me.

Tim Knox: My next book is about a teenage vampire couple who are hoarders who live in a Silo.

Evo Terra: I love it. It’s going to sell a million.

Tim Knox: Evo Terra, this has been great. Where can the audience find out more about you, your work, your books?

Evo Terra: I’m kind of everywhere so if you hunt around there’s not many Evo Terras in the world. If you go EvoTerra.com that typically, as long as I remember to update it, it typically goes back to what it is that currently has my attention. I do suffer from more than a little bit of ADHD so that will change from time to time.

Tim Knox: Fantastic. Will you come back on and talk about the beer diet?

Evo Terra: I would love that. We should do it in October. If we’re doing that, let’s do an interview in the morning because by the time the afternoon rolls around, eh.

Tim Knox: Maybe we’ll do a morning interview and an afternoon interview and we compare them.

Evo Terra: Some people will say that I actually made my career on doing drunk podcasting and I wouldn’t disagree with them.

Tim Knox: You do it very well. Evo, it’s been a pleasure. I hope to have you on again.

Evo Terra: Thanks, Tim.

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